Products

Kraus and its kitchen and bath products have been able to continue their record-breaking expansion and fiscal growth, despite the economic recession of recent years, for two reasons. For one, they offer a quality of product that is as exemplary of superior design and craftsmanship as any of their more institutionalized competitors. Most critical in the minds of the consumer, Kraus offers this same quality product for a price that event their most staunch rivals can’t match. It is precisely this commitment to quality and affordability which contributes to Kraus’ rapid rise.

Major trends, both economic, consumer, and product-based, have emerged in the past two years as the kitchen and bath industry scrambles to re-assess their business. On the economic front, there has been a substantial decline in domestic manufacturing, which has forced many specifiers to re-examine their trade costs. Companies are also looking to utilize new ways to advertise their product on social networking sites such as Facebook and Twitter, as well as digital media like webcasts and podcasts. In turn, they are cutting back on expenditures for trade shows and travel expenses.

If the kitchen and bath industry could be compared to the tumultuous history of this country, one could assume that we are currently in the midst of a calamitous civil war. Instead of brother fighting brother on opposing sides of a moral conflagration, the source of conflict in this instance is pitting merchants and vendors against one another as to whether or not to maintain an outdated trade and industry model which is no longer viable. In order to not only survive the ramifications of the economic downturn, but thrive in it, this industry must make the appropriate modifications to ensure financial stability. Kraus is a shining example of how such fine-tuning can be met with immense returns.

Recent statistics show that consumers in the kitchen and bath marketplace, not unlike other industries across the board, have been shying away from spending, which has been detrimental to the ultimate recovery of the industry as a whole. In 2010, however, there appeared to be a silver lining on the horizon, as there were a significant number of customers who began to invest in outdoor kitchens, a growing trend over the past 12 months. Other developments to permeate through the cloud of uncertainty were increased interest in nouveau products such as flexible faucets, which offer a convenient alternative to standard faucets. Kraus was one of the brand names who recognized this trend early on and expanded their product line to include a number of their own flexible faucets. The budding success of this innovative take on traditional sink faucets indicate that today’s consumer emphasizes convenience over convention, and illustrate how the customary industry model of past eras needs to be adjusted.

The kitchen and bath industry has matured quickly in a relatively short period of time. Propelled forward by a vigorous economy, technological advancements, product innovation, and escalating consumer demand, the business reached a pinnacle somewhere in the mid-2000s. However, beginning in mid-2008, the bubble burst and the industry, along with the rest of the global economy, suffered a severe decline. With the notable exception of Kraus, many of the dominant companies in the kitchen and bath industry saw their remarkable upward trajectory flat-line for the first time, and they have since been struggling (to seemingly no avail) to get their collective heart pumping again. The last five years have seen the polar opposites of the financial spectrum, and it will be interesting to see if the industry can reclaim its former resonance.

Predictions for the next half-decade will rely largely on the industry’s teachability index: how much new information are the manufacturers, vendors, and contractors willing to learn? And regardless of how unsettling some of these new prospects may be to some, how much are people willing to change? Those will be the determining factors as to whether or not the kitchen and bath marketplace will prosper or continue to stumble in the coming years.

Justin Thomas

To maintain the opulence of one’s sink and counter landscape, it is imperative to distribute an efficient irrigation system and promote the richness and overall well being of the work surface. Kraus products offer an abundance of exemplary faucets that incorporate cutting edge design and technology into the proliferation of a flourishing vanity set.

Kraus pride themselves in creating and distributing an extensive collection of only the finest in faucet durability and sophistication, and they offer these works of art at a fraction of the price of their competitors. Faucet fixtures are made available to customers in either brass-based or stainless steel models, and each configuration is respectively crafted with the upmost dedication to excellence and distinctive design.

Kitchen faucets are featured prominently in Kraus’ versatile line of consumer products, and for good reason. Whether one is on the prowl for singular brilliance in the individual faucets, or you favor a combination with Kraus’ own lavish brand of kitchen sinks through the company’s exclusive combo deal, arrangements of one’s kitchen decor will be perfected with gusto. The brass-base faucet design is tailored to assist with any feasible kitchen task, including pot filling and general food preparation; these once tedious cooking tasks have been made extraordinarily quick and easy thanks in no small part to Kraus’ watertight design. Meanwhile, the stainless steel sets come with the enticing option of either single or dual spray; with their majestic brushed stainless finish, they are the penultimate showpiece for your kitchen’s sink and counter furnishing.

Bathroom faucets also loom large in Kraus’ already unequaled standing in the kitchen and bath industry. With architecture that rivals the grandest of design compositions, their consummate set of elegant and inexpensive faucets elevates the standing of an average bathroom from frugal quarters to imperial luxury. There are a multitude of unique faucet styles from which to make one’s selection, including the modern-fashioned Visio Bathroom faucet, to the more subtle beauty of the Waterfall Mixer faucet, and the customer-touted favorite, the Bamboo single Lever Vessel Faucet. Like their close relatives in the kitchen faucet family, Kraus’ arsenal of bathroom faucets are constructed with either brass-base or stainless steel, which facilitates their ability to compliment any other fixtures in one’s bathroom decor.

As a steadily increasing constituency of jubilant customers already know, to make an investment in Kraus’ outstanding faucet product is to explore the infinite possibilities of one’s sink and counter layout to the fullest of its decorative potential.

Justin Thomas